2014-06-27 / Community

Cumberland County center to be re-named

Cross Insurance, a subsidiary of Cross Financial Corp. and the Cumberland County Civic Center have signed a new, long-term naming rights agreement to name the Portland-based, nearly 7,000-seat multi-purpose sports and entertainment venue the Cross Insurance Arena.

The venue reopened in February 2014 following a 15-month-long-expansion and renovations.

Cross Insurance, a family-owned agency where three generations of the Cross family work, contributed $2.5 million to secure the naming rights for the 10-year agreement. Additional advertising and premium seating opportunities are available in the Cross Insurance Arena.

The philanthropic commitment made by the Cross family will provide significant revenue toward repayment of a $33 million renovation bond approved by Cumberland County taxpayers in November 2011 that allowed for the renovation and expansion of the arena.

The agency has had the naming rights to the Cross Insurance Center in Bangor for 15 years.

The revenue associated with naming rights for the arena will allow the venue to continue its mission of providing a wide variety of world-class entertainment opportunities to the residents of southern Maine.

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