2017-07-21 / Community

Oakhurst to step up sponsorship for Beach to Beacon 10K

Longtime TD Beach to Beacon 10K sponsor Oakhurst

Dairy is expanding its role this year by presenting both youth-focused events – the B2B High School Mile and the Kids Fun Run – in Fort Williams on the eve of the 10K race, race organizers announced Thursday.

“With last year’s successful launch of the B2B High School Mile, pre-race Friday at the Fort has become a showcase for promoting the health and achievements of Maine youth of all ages,” said Race President Mike Stone. “Oakhurst Dairy has long supported the Kids Fun Run, so seeing them add the high school mile this year is so gratifying as it’s a natural fit and will take the level of excitement and enthusiasm for both events even higher. Oakie the Oakhurst Acorn is going to have a busy day.”

To bring new life to its company sustainability efforts, Oakhurst has renamed its program Small Footprints and is sharing it with families for the first time at the TD Beach to Beacon.

“We are excited to have a much bigger role at the TD Beach to Beacon this year and have the opportunity to engage in a new way with young families and all the amazing high school milers in our state” said John Bennett, Oakhurst president. “As a company that represents ‘The Natural Goodness of Maine’, we are concerned about what the world will look like for our children and for future generations. We want to lead by example and actively support healthy active kids while reinforcing our commitment to leave the planet a healthier, happier place for them.”

The company plans a range of activities for families participating in the youth-focused race events. Oakhurst will have an “I Run with Small Footprints” booth set up both at the pre-race expo located at Cape Elizabeth High School and at Fort Williams. In addition to picking up race bibs, Oakhurst will encourage children and their families to join them in doing good for the environment. Every child who makes the Small Footprints pledge will receive a limited-edition Oakhurst Small Footprints T-shirt.

Besides running the Kids Fun Run alongside Oakie, the little racers will also use their feet to create a large-scale art project designed to illustrate that all who run with small footprints can make a big difference. Following the Kids Fun Run, racers and their siblings will paint their feet and run across the enormous Oakhurst I Run with Small Footprints canvas, which will hang at the dairy’s Forest Avenue headquarters and be used at familyfocused events throughout the year. Oakhurst also will pass out thousands of half pints of free chocolate milk at both youth events on Friday as well as to all 10K runners on Saturday.

Race organizers also announced that outdoor retailer L.L.Bean, the longtime sponsor of race awards, will again provide a $10 gift card to all TD Beach to Beacon runners during the bib and T-shirt pickup at the expo.

In addition, Maine Magazine, one of the race’s new corporate partners, is producing a full-length edition dedicated solely to the 20th running of the TD Beach to Beacon. The magazine, complete with stories, photos and information tracing the history of the event, will be offered free to all registered runners and volunteers as a keepsake.

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